Baie Rouge

St. Maarten Tourism has a new look

Big Idea Advertising has launched a vibrant rebrand for the St. Maarten Tourism Bureau, introducing a fresh logo and tagline: “Twice The Caribbean.” This rebrand highlights the island’s unique dual French and Dutch heritage. In the article of travel and tour world they talk about the new logo, inspired by the island’s rich culture, features vibrant colors representing the ocean, nature, and iconic symbols like the brown pelican and yellow sage, forming the island’s shape. The rebranding effort, underscored by extensive strategic research and stakeholder engagement, aims to encapsulate St. Maarten’s essence and appeal to both locals and international visitors, ensuring the logo can be seen as a true representation of the island’s identity.





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