SMART 2027 Registration Opens Ahead of June Return to St. Maarten
Registration has opened for SMART 2027, the annual St. Maarten/St. Martin tourism tradeshow, which will take place from June 14 to 18, 2027. The event will bring tourism businesses and industry representatives from across the region to St. Maarten for several days of business meetings, seminars and networking.
The announcement follows a meeting between the four organizations behind SMART: l’Office du Tourisme, the St. Maarten Tourism Bureau, Club du Tourisme and the St. Maarten Hospitality & Trade Association (SHTA).
The 2027 edition is already listed in the regional events calendar of the Caribbean Hotel and Tourism Association, with registration now available for companies planning to participate.
Early registration opens ahead of SMART 2027
A new registration phase called the “Chirp First Early Bird Season” is being introduced for SMART. Businesses registering during this period can select their preferred table or floor section on a first come, first served basis.
The early registration period also comes with lower participation costs. A subsequent Early Bird period will run until January 31, 2027, before prices increase during the final months before the event.
For participating companies, registering early therefore provides both a financial incentive and the opportunity to secure a preferred position on the tradeshow floor.
The event is aimed at tourism businesses looking to establish or strengthen commercial relationships with partners in St. Maarten/St. Martin and the wider Caribbean market.
A growing business platform for the Caribbean tourism industry
SMART has developed into a major business to business meeting point for the Northeastern Caribbean. Its participants include tourism authorities, hotels, tour operators and companies supplying products and services to the tourism industry.
The most recent edition, held from June 22 to 26, 2026, at the JW Marriott in Dawn Beach, recorded more than 1,500 business appointments. The 2026 event also recorded a new high in the number of vendors participating during SMART’s 25 year history.
The figures give an indication of the scale of the event and the number of business connections taking place during the annual gathering.
For St. Maarten, SMART brings international and regional tourism professionals directly to the destination while giving local companies an opportunity to meet potential business partners. The event also keeps St. Maarten at the center of regional tourism discussions and creates additional exposure for businesses operating across the island’s tourism sector.
What to expect at SMART 2027
The programme for SMART 2027 is expected to include scheduled business to business appointments, seminars focused on tourism growth in the region and networking events.
The appointment system is designed to give participating tourism professionals dedicated opportunities to meet with potential partners, rather than relying solely on informal meetings during the event.
Seminars will focus on developments and growth within regional tourism, while networking activities will provide additional opportunities for participants to connect outside the scheduled appointments.
The combination of business meetings and industry sessions has been a central part of SMART’s format as the event has grown into a regional tourism marketplace.
Registration is now underway
Tourism stakeholders, suppliers and service providers interested in participating in SMART 2027 can register ahead of the event. During the Chirp First Early Bird Season, companies will be able to choose available tables and floor sections according to availability.
More information about SMART and registration is available through the SHTA website at www.shta.com/SMART or by contacting info@shta.com.
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