The Caribbean Cinemas Megaplex is currently showing a new commercial entitled “Life is a Journey” by insurance company Ennia, a filmed succession of high quality local shots that illustrate a life journey.
According to Ennia, the film is not a loud cry that sings the praises of a certain product but an alluring movie that portrays the authenticity of life on St. Maarten, Curaçao, Aruba and Bonaire.
“Actually we kept the film very simple and we let the pictures speak for themselves with an Ennia proposal at the end,” said Patrick Thissen, Marketing Manager for Ennia.
“This commercial is about the emotional brand value of Ennia. By presenting a universally identifiable sentiment, we charge the Ennia brand.
“What it’s about is that when a person chooses an Ennia product, they also experience a certain feeling with it. The film is produced in such a way that each picture is a stage in life, and for all those stages Ennia offers assurance. We now use these pictures in our house style such as our advertising and website,” he said.
The pictures can also be seen in the Ennia building on W.J.A. Nisbeth Road. We are very proud of the end result. The development has taken a long time because we set high standards to the concept and execution. The commercial has been produced locally in its entirety with local extras.
“Excerpts taken from the Daily Herald”
Go to our website www.visitstmaarten.com and find more information
